MADISON WOLLNER

Creative Leader | Brand & Web Designer

My experience with design began over 12 years ago when I first started learning Adobe tools and exploring visual storytelling, which shaped my approach to creative problem-solving today.

Over the past 9 years of professional experience spanning freelance and agency work, my role has evolved from hands-on execution to leading creative direction, collaborating with cross-functional teams, and shaping how brands show up across channels. I specialize in translating complex ideas into cohesive, structured design systems—balancing strategy, concept, and craft across brand, campaign, and digital touch points.

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Creative Capabilities

My creative approach is shaped not only by design expertise, but by a strong foundation in marketing strategy. With experience in SEO, AEO, AIO, paid search, and paid social, I create work that is built to perform — balancing visual impact with audience behavior, visibility, and conversion goals.

Brand Strategy

I create identity systems that define how brands look, feel, and communicate across every touchpoint. My focus is creating frameworks that maintain consistency and allow for growth.

Creative Direction

I lead creative from concept development to final rollout. I build systems that shape how brands communicate visually across campaigns, platforms, and experiences.

Website Design

I design websites that balance visual identity with usability. My approach focuses on structure, pacing, and responsive design to create user experiences that feel intuitive, cohesive, and aligned with the brand.

Digital Design

I create digital assets that maintain consistency across web, social, and email. Every piece is designed to work within a larger visual system while remaining adaptable to different audiences, platforms, and client goals.

Print Design

I design printed materials with close attention to layout, typography, production, and physical detail. From large-format pieces to editorials and packaging, I create work that translates brand identity into tangible experiences.

Video & Motion

I create motion-driven content that brings brands to life through movement and visual storytelling. From video editing to animated graphics, I focus on creating work that feels dynamic, cohesive, and built to engage across digital platforms.

My Creative Portfolio

My work spans a wide range of disciplines, from website design and digital campaigns to brand systems and long-form print. While this portfolio highlights a select group of featured projects, I’m happy to share additional work tailored to specific industries, formats, or project types upon request.

Gemini Agency

Case Study

Visante

Case Study

Project Consulting Group

Case Study

Cummings Keegan

Case Study

Logo Marks

Selected Work

Website Designs

Selected Work

Digital Experiences

Selected Work

Print Applications

Selected Work

My Creative Journey

My unique career path has pushed me to be self-sufficient, adaptable, and a jack-of-all-trades in the world of design. Curious as to how this all began? Take a look at my creative journey timeline to see how I got here.

September 2013

As a sophomore in high school, I joined the yearbook club, where I learned Adobe Photoshop, Illustrator, and InDesign.

August 2016

I attend Auburn University in Auburn, AL, and declare my major in Graphic Design.

May 2017

I begin offering freelance design services.

April 2019

I start my first internship with Allegis Corporation.

May 2019

I take classes in UI/UX design as well as video editing, adding Adobe XD, Premiere Pro, After Effects, and some CSS to my skill set. I also begin my second internship with Motesart Productions.

December 2020

I graduate Cum Laude from Auburn University with my Bachelor of Fine Arts degree in Graphic Design.

February 2021

I am hired on as a Photo & Video Marketing Specialist at Turf Tank. Shortly after, I am promoted to Content Manager. I add social media management, video production, and photography to my skill set.

April 2022

I start a new position at Artbox Creative Studios as a Graphic Designer. Here is where I master my website design knowledge and consider myself an Adobe Expert.

February 2023

I start a new position at Gemini Agency as a Senior Graphic Designer. Here is where I begin to learn about digital marketing and how to incorporate it into my creative strategy.

August 2024

I am promoted to Creative Services Manager at Gemini Agency, overseeing the Creative Services department.

Today

I now oversee the Creative Services Department and Web Dev & Design department. I am the lead designer for both departments.